.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness brand name has onboarded Indian cricketer KL Rahul as a brand emissary and a capitalist in the provider, it provided ETRetail.Without divulging the exact percentage of stake the cricketer has taken, the company claimed it is actually a sizable and also critical investment.This cooperation targets to make use of KL's huge recognition, especially among young people and also physical fitness enthusiasts, to increase Boldfit's reach into untrained markets as well as demographics around India.Sharing about the company's growth programs, Pallav Bihani, founder as well as CEO of the company stated, "Our company are going all-in on expanding our activewear as well as footwear categories, which are actually readied to redefine the fitness market. These portions are our potential growth engines." Currently, exercise and also yoga extras drive the majority of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand name attained a revenue of Rs 73 crore. With key efforts and also this collaboration, the brand intends to connect with a revenue of Rs 500 crore by FY26. Established in 2018, it presently serves over 1 crore consumers yearly as well as aims to expand this scope to 5 crore with this alliance. Likewise, it is boosting its own source establishment structure to make certain fast shipment and consistent item availability.Looking forward, the D2C start-up anticipates a surge in internet visitor traffic, social networks interaction, as well as greater purchases all over our front runner categories.
Released On Aug 1, 2024 at 10:46 PM IST.
Sign up with the community of 2M+ field specialists.Register for our newsletter to get newest knowledge & evaluation.
Download ETRetail Application.Acquire Realtime updates.Save your favorite short articles.
Scan to download and install App.